14 Elements That Build Strong Company Cultures

How do you build strong company cultures? - That's a question I'm asked all the time. So I thought it was about time to create a video that explores the fundamental elements that create culture.

Culture isn’t created in a boardroom — it’s co-created, every day, with your team.

In this video, I’m sharing the 14 essential elements that build strong, sustainable company cultures — drawn from 7+ years of coaching start-ups and small businesses. If you're a founder, team lead, or HR professional wondering where to start or why your culture work isn’t sticking, this is for you.

We’ll cover:

✅ The non-negotiable foundations: co-creation, leadership, mindset & psychological safety

✅ The practical building blocks: values, communication, structure, pay & performance, and more

✅ How to take small steps that lead to big, lasting change

Whether you're just starting out or evolving your company culture, this video will help you shift from aspiration to action.

👇 Want to go deeper? Download the Culture eBook or join the Digital Course below to start your own culture experiment.

Book 📘

https://libertymind.co.uk/how-to-build-the-company-culture-you-really-want/

Digital Course 🧑‍💻

https://libertymind.co.uk/how-to-build-the-company-culture-you-really-want-online-course/

Resources Mentioned 🔗

The Fearless Organisation Doctor Amy Edmondson

https://amzn.to/3UhzWBS

Drive by Dan Pink

https://amzn.to/4nPkSJm

⌚️TIME STAMPS ⌚️

0:00 Intro

0:22 Foundational Elements

0:50 Co-creation

02:00 Small Changes

03:10 Leaders Onboard

04:34 Mindset

07:03 Psychological Safety

08:47 Where to Start First

09:10 Values & Behaviours

10:30 Organisational Structure

11:21 Communication & Alignment

12:00 Learning & Development

12:44 Recruitment & Onboarding

14:03 Performance

15:25 Pay & Benefits

16:21 Space & Place

16:58 Rhythm

OTHER LINKS 🔗

https://libertymind.co.uk/

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WHO AM I? 🤓

Hi! - If you're new here, I'm Lizzie, a culture coach based in the UK. I help teams, start-ups and businesses create great places to work through alternative ways of working. Through my videos, my podcast and my blog I share practical ideas about how we can make work better. And share my experience as a founder, business owner and personal-development junkie.