You Don’t Want a Corporate Culture (And That’s a Good Thing)
About this video
Corporate cultures suck - so how is it we can end up replicating them as we grow our companies? You didn’t start your business to build a soulless machine. You didn’t leave traditional work just to recreate hierarchy, bureaucracy, and politics — with you sitting at the top of it.
And yet…
As companies grow, many founders feel themselves drifting toward:
• More layers
• More policies
• More approvals
• More control
In this video, I share:
✨ Why it’s a good thing you don’t want a corporate culture
✨ The hidden trap most scaling advice leads founders into
✨ The warning signs your company is becoming overly corporate
✨ And most importantly — what to build instead
If you're building something purpose-driven and want your company to stay alive, adaptive and human as it scales — this is for you.
⌚️TIME STAMPS ⌚️
0:00 Intro
01:06 It's a good thing you don't want to be corporate
02:08 The hard truths about corporate culture
03:28 Signs you're becoming a bit corporate
05:20 The alternatives
WATCH NEXT 🍿
Self-management Lessons from Maverick Founders;
https://youtu.be/u0hBYWe7Ng8?si=-GmAQoWytoM9CkWl
OTHER LINKS 🔗
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WHO AM I? 🤓
Hi! - If you're new here, I'm Lizzie, a culture coach based in the UK. I help teams, start-ups and businesses create great places to work through alternative ways of working. Through my videos, my podcast and my blog I share practical ideas about how we can make work better. And share my experience as a founder, business owner and personal-development junkie.

A curious explorer for new ways of working
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