Welcome to the World of Job Crafting with Rob Baker

I chat with Rob Baker, founder of Tailored Thinking and an expert in positive psychology at work. The conversation centres on job crafting—the practice of personalising and shaping one’s job to better align with individual strengths, interests, and values.

Rob explains how job crafting boosts fulfilment, engagement, and belonging, particularly in a world where many people feel stuck, disengaged, or limited by rigid job descriptions.

We discuss how organisations can foster environments that encourage experimentation, co-creation, and whole-self expression, as well as the importance of moving away from tick-box engagement exercises toward authentic cultural change. The episode concludes with a quick-fire round revealing Rob’s inspirations, values, and personal goals.

Key Points Covered:

✅ Introduction to job crafting: making small, intentional changes to how we work to align with personal strengths and preferences.

✅ Rob’s journey into positive psychology and how he discovered job crafting.

✅ The relevance of job crafting in light of the Great Resignation and quiet quitting.

✅ How job crafting invites people to bring their whole selves into work, increasing authenticity and belonging.

✅ The connection between job crafting and diversity, inclusion, and psychological safety.

✅ The problem with rigid job roles and why organisations should move away from “tick-box” engagement strategies.

✅ Importance of experimentation: treating new ways of working as small trials rather than permanent commitments.

✅ Challenges of shifting from traditional, hierarchical approaches to more co-creative and agile ways of working.

✅ The role of subcultures within organisations and how they impact the success of job crafting.

💡 Rob’s advice: embrace experimentation, curiosity, and the “messiness” of being human at work.

Other resources 📹

Watch Rob's TEDTalk on Job Crafting Here;

https://youtu.be/hz71mDMaVJc?si=Iy7lxwErHpDGcN5c

OTHER LINKS 🔗

https://libertymind.co.uk/

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WHO AM I? 🤓

Hi! - If you're new here, I'm Lizzie, a culture coach based in the UK. I help teams, start-ups and businesses create great places to work through alternative ways of working. Through my videos, my podcast and my blog I share practical ideas about how we can make work better. And share my experience as a founder, business owner and personal-development junkie.