Skip to content
Self-Management 11:38 3 February 2026

A Walk Through of the Semco Style Framework

Watch on YouTube

About this video

What if there was a better way for us to design and build companies?

In this video I walk-through the Semco Style Framework, a people-centred approach to company design developed by the Semco Style Institute, which continues the work of Brazilian entrepreneur Ricardo Semler, known for transforming his father's company into a self-managing organization in the 1980s.

If you're fed-up with the typical business blueprint, and outdated management models; then the Semco Framework provides an alternative way of viewing how we work.

⌚️TIME STAMPS ⌚️

0:00 Intro

0:25 Semco Style Institute

01:20 Why share this?

03:05 What is the Semco Style Framework

03:53 One small reminder

04:38 Semco Framework aims

05:14 Semco Framework core beliefs

06:03 Trust

07:32 Alternative Controls

08:32 Self-management

09:09 Extreme Stakeholder Alignment

09:55 Creative Innovation

WATCH NEXT 🍿

https://youtu.be/u0hBYWe7Ng8?si=siRb3ANH-FrsYaTk

RESOURCES MENTIONED πŸ”—

Semco Style Institute

https://www.semcostyle.co.uk/

Maverick by Ricardo Semler

https://www.worldofbooks.com/en-gb/products/maverick-book-ricardo-semler-9780446670555

Ricardo Semler TED Talk

https://www.youtube.com/watch?v=k4vzhweOefs

OTHER LINKS πŸ”—

https://libertymind.co.uk/

Sign-up to my monthly Culture Fix email newsletter πŸ’Œ

https://libertymind.co.uk/email-newsletter/

WHO AM I? πŸ€“

Hi! - If you're new here, I'm Lizzie, a culture coach based in the UK. I help teams, start-ups and businesses create great places to work through alternative ways of working. Through my videos, my podcast and my blog I share practical ideas about how we can make work better. And share my experience as a founder, business owner and personal-development junkie.

Lizzie Benton
βœ“

About the author

Lizzie Benton

Founder & Self-management Specialist

A curious explorer for new ways of working

semco style self-management frameworks

Enjoy the content?

Subscribe to get new videos and insights delivered to your inbox.

By subscribing you agree to receive emails from Liberty Mind. No spam, ever. Unsubscribe anytime.