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42:36 17 February 2026

How soul-searching led to building a self-managed organisation

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About this video

In this episode I’m joined by Founder and Entrepreneur Natacha Neumann. When Natacha founded her children’s food brand in Germany she realised there had to be a better way of operating. After some soul searching and exploring alternative management structures, Natacha introduced self-management into her company. In this conversation Natacha takes us through her founder journey, and how she evolved Erdbar into a self-managing entity.

Key Points Covered:

🧗 The journey of becoming a founder

📦 The challenges of a traditional hierarchical structure

🗺️ The journey to self-management begins

🌈 Team reactions. Fear, confusion and initial resistance

🔵 Holacracy as a starting point

🤯 The doubts and pains of transformation

USEFUL LINKS 🔗

Connect with Natacha

https://www.linkedin.com/in/natacha-neumann-333b19/

📝 Read my blog about this;

https://libertymind.co.uk/from-soul-searching-to-self-management-a-journey-that-redefines-leadership/

OTHER LINKS 🔗

https://libertymind.co.uk/

WHO AM I? 🤓

Hi! - If you're new here, I'm Lizzie, a culture coach based in the UK. I help teams, start-ups and businesses create great places to work through alternative ways of working. Through my videos, my podcast and my blog I share practical ideas about how we can make work better. And share my experience as a founder, business owner and personal-development junkie.

Lizzie Benton
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About the author

Lizzie Benton

Founder & Self-management Specialist

A curious explorer for new ways of working

self-management self-managing teams self-managing organisations holacracy future of work founder story non-hierarchical structures flat organisations

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