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Behind the Brand 42:12 11 November 2025

Behind the Brand | Inside Miro's Culture

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About this video

I am OBSESSED with Miro , so when Sam Valentine People & Culture Leader at Miro agreed to come on the podcast, I had a serious fangirl moment.

In this episode Sam shares what life is like at Miro. From the ways they use Miro to create a collaborative and participative culture, to the challenges of shaping and evolving a growing tech company.

I truly appreciated Sam's humility and openness at sharing life behind a brand I love. A comment that stood out the most was Sam's thoughts on culture;

"So many people try to label "what culture is" rather than realising it's more important what culture does!"

And a brilliant challenge that Sam put out to listeners is the constant progress mindset of culture, asking the question - "is this working for what we're trying to do?"

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WHO AM I? ๐Ÿค“

Hi! - If you're new here, I'm Lizzie, a culture coach based in the UK. I help teams, start-ups and businesses create great places to work through alternative ways of working. Through my videos, my podcast and my blog I share practical ideas about how we can make work better. And share my experience as a founder, business owner and personal-development junkie.

Lizzie Benton
โœ“

About the author

Lizzie Benton

Founder & Self-management Specialist

A curious explorer for new ways of working

miro company culture behind the brand

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