For Free-Spirited Souls Who Want to Lead Differently
Your liberation to a life that aligns with who you really want to be as a leader, begins here.
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The coach that liberates founders
"I still can't believe how different things are in such a short amount of time. Work with Lizzie, it will change everything for the better."
-DL
Tech Founder
"Lizzie has made such a tremendous difference in my life. Her astuteness, wisdom, razor-sharp clarity, clear personal boundaries and intuition are incredible to help you realise new perspectives that get you unstuck and transcend whatever issues you may be playing out."
-AB
NFP Founder
"The sessions I've had with Lizzie have truly been mind-blowing. There were blocks in the way I was showing up with the team, and Lizzie helped me to identify with such clarity in how there were playing out. Truly transformational."
-NS
Tech Founder
"Lizzie is a rare find. I adored her holistic approach to leadership, and I've suddenly found the confidence, time and space to living and leading more intentionally."
-TL
Eco Founder
You didn't start a business to become a manager
You started it because you had a vision. Because you're damn good at what you do. Because you wanted to build something meaningful. But now?
Your days are filled with back-to-back meetings, half-written emails, Slack pings, and trying to manage a team when you never actually signed up for that part.
You're stretched thin. You're constantly "on." You're tired—and not just today-tired. You're existentially tired.
You've built something great. But now it's time to build it differently.
The Founder Trap
Worn out, overwhelmed, and stuck in a loop of hiring, fixing, and firefighting. The founder trap is easy to fall into. As the team grows, you believe you have to start adding in more structure, which means you default to adding in managers and layers of hierarchy.
Some of these managers bring with them their own ways of doing things, which starts to rub up against your own values. Before you know it, you feel like you're creating a company that even you don't want to work in. The culture feels off.
You're doing all the things you think you should—but you're still not where you want to be.
Sound familiar? You might be in the Founder Trap
- 😫You've become the bottleneck for every decision
- 😫You're hiring and firing in circles—never finding "the right person"
- 😫Managers bring in rigid systems that clash with your values
- 😫You're stuck in the day-to-day, even though you want to step back
- 😫You feel like a lone wolf, outside of your team and the vision you have
The way out...
The real way out of the Founder Trap isn't hiring more managers or adding more layers. It's building a business that doesn't rely solely on you to function. Decentralised ways of working and self-management shift responsibility from one founder at the centre—to a team that knows how to lead themselves.
You create clear roles, shared decision-making, and real ownership—without sacrificing your values or your sanity.
Instead of controlling everything, you start designing systems that hold the business together without holding you hostage.
Founders who escape the trap feel more at ease, get their mojo back for the work they love to do, are back in flow with their own vision. And most importantly, feel like they are back on the inside, held by their team, instead of being on the outside.
Ready for your liberation?
Coaching for Founders Who Want to...
Stop managing people and start empowering them
Lead without micromanaging
Create clarity, calm, and culture
Build a business they would want to work in
Do work they actually enjoy
Have more energy, more space, more life
This work is for you if...
- You're building something for the long haul—not just to flip and sell
- You believe in people, not just profit
- You're curious, committed, and open-minded
- You want to lead from a place of vision, not exhaustion
Hi there, my name is Lizzie Benton
For the last 7+ years, I've supported founders and teams to ditch top-down management and build cultures where people—and ideas—actually thrive. I don't do cookie-cutter advice. I don't believe in endless frameworks with zero soul. And I'll never tell you to "just hire better people."
I help you step back without losing sight of what matters.
I show you how to lead in a way that feels natural—not forced.
I'm not your typical coach. And that's exactly the point.
- •Fiercely committed to human-first business
- •Known for calling out BS—with compassion
- •Skilled in mindset coaching & leadership development
- •Pioneer for new ways of working
- •Experienced in decentralised, self-managing teams
- •Trained in Holacracy, Sociocracy & Semco Style
Founders work with me when they're tired of pretending to have it together. When they want to build a company they don't need to escape from. When they're ready to trade control for clarity.
Let's ChatWhy not follow your curiosity?
Maverick Founders
on Make it Thrive: The Company Culture Podcast
In Season 13 of my podcast, I interviewed Maverick Founders around the world who have chosen to do things differently. Available to listen on all streaming platforms.
Listen HereHow we can work together...
1:1 Founder Coaching
- 2 x sessions per month
- 3 - 6 month options
- Your own digital space
1:1 Founder Coaching + Team Sessions
- 2 x Founders sessions per month
- 3 - 6 month options
- Your own digital space
- Culture Audit
- 1 x team workshop every month
- Digital culture space
FAQ
Got a burning question before we chat, it might be answered here.
Ready to lead differently?
Book a free discovery call to discuss how founder coaching can help you build a business that doesn't rely solely on you.
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