Why Company Culture Is Important For Any Organisation
Company culture is a pivotal part of any business regardless of its size, sector and organisational structure. Company culture has a direct effect on your brand reputation, future business planning but mostly; it effects the employees which are responsible for growing and maintaining the business.
Creating a positive culture will confidently impact all areas of your workplace, giving happy employees incentives and personal reasons to dedicate themselves to your business and also attracting skilled workers seeking employment through an inviting culture.
In order for company culture to cultivate positive results within a company, its primary objective needs to be the fulfilment of the people involved, rather than results, because the latter comes naturally when the culture in an organisation enables people.
There are numerous and crucial reasons why a well organised culture within a company benefits employees and the organisation.
People Are Willing to Invest Their Time
Creating a positive company culture within your organisation will give your employees genuine incentives to invest their time willingly, whether to finish projects or help while understaffed, safe in the knowledge that their employers will look after them in return.
This is not only beneficial from a business perspective but it also creates unity within your business, leaving employees feeling as crucial members of an organisation.
Negative company culture tends to lead in a more oppressing manner, which not only leaves employees feeling like they are at the company solely for a pay cheque, but it also leads to people doing only what they are required to because they see no personal growth within the organisation.
Improves Mental Wellbeing
A survey by the Mental Health Foundation discovered that 1 in every 6.8 of people experiences mental health problems in the workplace, which amounts to 14.7% of the population with the same study displaying that women are twice as likely to be affected.
Evidence also suggests that over 12% of sickness absence days are due to mental health issues.
Having a company culture that creates a safe environment for people to be open to talk, and also encouraged to talk, not only lowers statistics but help employees deal with issues at work with the confidence of having a culture which prioritises support for those who require it.
Studies by the Mental Health Foundation also suggest that better support in the workplace saves UK companies over £8 Billion a year, and by creating a company culture around wellbeing, and supporting the people who work for it, this naturally becomes a standard procedure.
Businesses who apply positive company cultures tend to have higher rates of satisfied employees due to their ability to enjoy their work and find a further purpose for employment rather than solely finances.
Employees who find job satisfaction also tend to stay loyal to their employers, so a company which builds their ethos around the well-being of their employees can build long-lasting relationships with their employees, eliminating the necessity for regular recruitment and building a team with the same objective.
The above mentioned are just some of the attributes which contribute to the creation of a positive company culture, and how they benefit both the employer and the employees.
Company culture should encourage employees to devote more to their workplace not solely for the business to grow but also to realise their own true potential through confidence building and teamwork.
Company culture is not solely about staff days out and incentives; it is an approach from leadership and management which leads by example to influence the behaviour and thought process of employees towards working in a positive way.
Research by Deloitte found that 94% of executives and 88% of employees believe that a “distinct” corporate culture is important to the success of a business.
Company culture is an understanding between employees within a company and also the ability to speak freely on matters to leadership and management.
It is also about the mental wellbeing of employees, and the encouragement to seek help if and when necessary in the work place, while also understanding and respecting the importance of everyday life outside of work and issues people may have away from the organisation.
In order for a workplace to be successful, their company culture should strive to look after employees through methods of management as well as rewards and incentives. They should protect the mental wellbeing of employees while encouraging them and helping them improve.